To promote HarperCollins BookLab events, I designed emails that seamlessly integrated with the established marketing style being used for the overall promotion of the Seaport Culture District.
Large digital displays were used in the space to promote events and provide welcome information. I designed all HarperCollins digital billboards in promotion of their author events.
Enhanced E-Book Display
Within the space, HarperCollins showcased a number of enhanced e-books with a table display of iPads and headphones. I designed the branding for the tablets as well as any signage.
The BookLab branding that I designed and developed was used across all relevant marketing materials including custom digital wallpaper for devices.
HarperCollins partnered with Shazam to provide additional media for patrons to discover as they walked through BookLab. I designed these large round stickers to be placed on the floor throughout the space. A reader could launch unique and interesting media related to HarperCollins books and authors by using their Shazam app and mobile camera on the unique code embedded on each BookLab decal.