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JetBlue Sampler

HarperCollins partners with JetBlue to provide additional content offerings through the plane's on-board entertainment portal. HarperCollins provides book samplers. To prompt readers to purchase the book titles, they had a persistent retailer bar on each page that was proving ineffective. The ask was to create something new that was more in-line with the JetBlue brand. 

The Solution

The Solution

Rather than the persistent bar, I proposed interstitial page ads that used language consistent with travel to feel more welcoming and friendly. I provided multiple headline options and designed a bright layout.

Friendly Skies

Friendly Skies

The ads were approved by all parties.