Initial Concept Development
I do multiple concept presentations as well as extensive stock photography searches based on the creative direction provided by Montclairity in conjunction with their client.
The work usually has quick-turnaround time and it's crucial to have all files organized appropriately for seamless hand-off to other designers, photo retouchers and any member of the team. Depending upon timeline and extent of work needed, I may simply put together concept mocks or produce the final files that will be uploaded to the e-commerce site.
All brands are well-established so understanding the brand story is critical to develop visuals that work well with their existing campaigns. Depending upon what is already provided, I may create original information graphics, modify exiting brand assets, and composite images from multiple stock photography sources.